Books on content strategy

Content strategy implies that someone is stepping back and asking, what should we create, and why. His book is a stepbystep guide to building an enterprise content strategy for your organization. A project guide, offers sound advice on navigating through large content strategy projects. Content strategy for the web is the best thing to happen to user experience design in years. He will guide you through choosing an appropriate content vertical, developing your mission and action plan, curating content and leveraging social and traditional media to share your epic work.

Im so grateful to everyone who contributedfolks had terrific suggestions that included content strategy classics, hotoffthe. Sep 06, 2017 the content strategy toolkit is a massive guide with 288 pages full of practical advice for planning, organizing, and creating seamless content. The original edition of this book was published in 2002 and was the first book to specifically address content strategy as a discipline. If you are still wondering how to get free pdf epub of book content strategy for the web by kristina halvorson. With fiftytwo contributors, all known for their depth of knowledge, these books define the terms that form the core of an emerging profession and, as a result, help shape the profession. How to use ebooks to improve your content marketing strategy marketing and publishing experts share tips on how to fatten up your content marketing tools with ebooks, as well as offer best. Clear project phases and tasks are spelled out, along with charts and lists to better explain what to do and when to do it.

This is one of those books youll find yourself quoting from weekly. Content marketing is the technique of creating and distributing valuable and relevant content that can resonate with the targeted audience. So youre on board with content marketing and are excited to get started. Questioning the text may make equal sense in both but if youd like to start with a basic set of strategies, you could do worse than the. Explore content strategys roots, and quickly learn not only how its done, but how you can do it well. The 33 strategies of war, the 48 laws of power by robert greene. The elements of content strategy brief books for people. Content everywhere promises to be the new bible for content professionals who are committed to creating meaningful content that can, at last, be free. Make smarter, achievable decisions about what content to create and how.

Louis rosenfeld, author of information architecture for the world wide web. Unfortunately, the book fails to deliver on any of these promises. Apr 04, 2016 from understanding the business value of content to making smarter decisions about what content to use and when, this book is a delight to read. The content wrangler content strategy series xml press. Margot is the author of content strategy at work morgan kaufmann, march 2012, a collection of case studies, examples, and processes that help teams embrace content strategy on every interactive project. Kristina halvorson founder, brain traffic and confab events author, content strategy for the web. Books recommended 3 times or more were tallied up, resulting in 30 content books.

Very often i find that books appearing in the empowermentpersonal growth field, or from various coaching disciplines, are nothing but fluffedup advertorials for the authors speaking career or seminars. The content strategist is contentlys industryleading publication on content strategy and content marketing. Focuses on project managers, department heads and other decision makers who need to know more about content strategy. Karen mcgranes content strategy for mobile brilliantly describes our biggest challenges and opportunities in the wild, wild west of content. Content strategy for the web is a basic book that covers the most overlooked aspects of web content, including some on your website, ill bet. The selection will appeal to both novice and expert content strategists. Itll help you recognize problem areas in your site and what you can do to fix them. The language of content strategy is the gateway to a language that describes the world of content strategy.

Amazingly, this second edition doesnt just keep up. Authority begins with great ideas, a solid content strategy, and a great team to help you maximize roi. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content. Daniel kahnemans thinking fast and slow generated some buzz in the user experience and design community. A strategy should provide an assessment of the clients current content, as well as insight into their competitors content. Enterprise content strategy draws on kevin nichols experience managing one of the largest and most successful global content strategy teams to provide an. Content strategy covers a vast territory, everything from how to develop ideas for content that might be valuable, how to measure the value of content produced, how to create content efficiently, and how to deliver content effectively to different channels, audiences and to different contexts. Two books every content strategist should own are content strategy for the web by kristina halvorson and melissa rach and the content strategy toolkit by meghan casey. The content wrangler content strategy book series from xml press gives business professionals a road map for success.

Or they think their website or business is small enough that a goal written on the back of an envelope is all they need to create successful content for the long haul. Find out how to build a business case for content strategy. Spool ceo and founding principal, user interface engineering. Kristina halvorson is the founder and president of brain traffic, a nationallyrenowned agency specializing in content strategy and writing for the web. Content strategy for the web touched off the explosive growth of content strategy and its recognition as a critical field of practice. The elements of content strategy brief books for people who make websites, no. Shes published the largest body of research on content marketing, content strategy, and content s role in the intersection of paid, owned, and earned media. Peter morville, coauthor, information architecture for the world wide web. This brief guide explores content strategy s roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. People often use these terms interchangeably which is understandable, as the lines are somewhat blurry, but each is a bit different. The classic writers handbook, this gives you the golden rule for writing and. Today, content strategy for the web is considered the gold standard for content strategy literature and is credited with creating the foundation for what is now a rapidly evolving industry. Here are some great content marketing books to help you supercharge your marketing strategy and grow your sales. New and experienced content strategists alike turn to these books to learn the essentials of content strategy.

This brief guide explores content strategys roots, and quickly and expertly demonstrates not only how its done, but how you can do it well. Its safe to say that ebooks for the immediate future, at least should play an integral role in your content marketing strategy. Of course, there are a lot of people out there writing, designing, creating content. Ive collected over two hundred of the best content strategy resources below. Jan 17, 2011 a lot depends on who you are and what sort of content strategy youre interested in. Connecting the dots between business, brand, and benefits is the first content strategy book that focuses on knowledge needed by project managers, department heads, and other decisionmakers who find themselves in the position of needing to know about content strategy.

The author claims from the outset that the book is an introduction to the emerging practice of content strategy and that it provides a highlevel overview of the benefits, roles, activities, and deliverables associated with content strategy. Each volume provides practical advice, best practices, and lessons learned from the most knowledgeable experts in that field. Click on below buttons to start download content strategy for the web by kristina halvorson pdf epub without registration. Science of influential web content, colleen jones not just. And what does the content renaissance mean for you. To handle the demands of content creation, marketers have. This all makes reading strategies somewhat content area specific. Gavin turners content marketing book has been a great 2019 read for me, discussing how crucial strategic planning is to improve content. Everything you say here about content and content strategy can apply equally to the creation of a book. Kristinas book content strategy for the web was the first book published on the topic. The language of content strategy is the gateway to the world of content strategy.

Most content marketing books that cover highlevel theories, frameworks, and case studies are entertaining, but ultimately forgettable reads. Stopping maybe the most undervalued strategy ever and rereading might make more sense in science, while visualization and text connections may make more sense reading literary works. The writing is professional, engaging, and uses the right amount of humour to keep things lively. Top best strategy books no matter what profession you are in, you need a strategy to go from a to b. Search the worlds most comprehensive index of fulltext books. Even if youve never entertained the idea of writing a book, dont rule it out.

Opinions expressed by forbes contributors are their own. Youll learn how content strategy affects your bottom line. Why you are creating content, who you are helping, and how you will help them in a. Or they think their website or business is small enough that a. Content strategy for the web, kristina halvorson the industry standard primer clout.

Hell, most people probably couldnt tell you the difference between strategy and tactics or even know there is a difference. O we called this ebook a practical guide for a very simple reason. In fact, digital marketing expert neil patel lists ebooks second on his list of ways to create lead generating content, behind datadriven case studies. A project guide outlines best practices for conducting and executing content strategy projects. These books on content strategy teach you how to plan and create compelling. Content strategy for the web, kristina halvorson the industry standard. Content strategy at work is a book for designers, information architects, copywriters, project managers, and anyone who works with visual or verbal content. The terms span a range of competencies within the broad area of content. You can utilize the content strategy template provided by moz. Listen to the podcast, find the books, come to the conference, or join the community.

She is the owner of brain traffic, a content strategy agency. Youll learn how to create and deliver useful, usable content for your online audiences, when and where they need it most. A lot depends on who you are and what sort of content strategy youre interested in. How to use ebooks to improve your content marketing strategy. If you or your boss or client are a newcomer to content marketing, the following books provide a comprehensive, uptodate big view of how content marketing differs from advertisingbased approaches and the terms and values. None of my books are directly related to marketing or content strategy. My goal is to make it easy for you to learn about the field of content strategy, find content strategists and blogs to follow, and, hopefully, start contributing to our community. Theyre all related to how you look at complex systems and communication of information. Content strategy by rahel anne bailie and noz urbina. With allnew chapters, updated material, case studies, and more, the second edition of content strategy for the web is an essential guide for anyone who works with content. Expert resources for content strategy professionals and enthusiasts. Why writing a book is the best content strategy youve never.

The second category of books are those that address some aspect of content is greater detail, but may not be specifically focused on content strategy. As a strategic adviser, and through her association with the altimeter group, rebecca has worked. The content strategy toolkit is a massive guide with 288 pages full of practical advice for planning, organizing, and. If you are into the content business or a similar industry, the knowledge of content marketing will surely. Why writing a book is the best content strategy youve. Content strategy can be very difficult to build up, especially if you do not know where to go from where you have been. Apr 23, 2017 why writing a book is the best content strategy youve never thought of. Kristina halvorson is widely recognized as one of the most important voices in content strategy. This is unfortunate, because strategy is something that is critically relevant to. In the first category are books that talk generally about content strategy as a discipline and point of view.

The second edition provides a good general introduction to content strategy, with a deeper discussion of markup and tools than found in other introductory books. Strategy isnt something thats taught well in school. Content strategy for the web sets the stage for content strategy to be implemented for any company by helping individuals to understand what it is, why it is important, how it can be created, who is involved, how it is managed, etc. Content strategy is the discipline responsible for satisfying business requirements through content creation and distribution. The content strategists reading list brain traffic. Enter this book by joe pulizzi, which teaches you not only how to write great stories, but what sort of stories you should be writing in the first place. Robert is a crack researcher and storyteller he has a profound ability to explain timeless.

At its core, your content marketing strategy is your why. In my copy, the first four chapters are covered in notes. The content strategy template walks you through researching and writing up the three key elements of a content strategy. Before you begin writing and exploring different content types and formats, its important to understand who youre writing content for. These books often have the phrase content strategy in their title. It discusses how you can communicate and forge a plan that will enable you, your company, or your client get. Kristina halvorsons book on web content strategy is important because it represents an authoritative and fairly comprehensive view of business sites from a content perspective. This relates closely to a ux strategy and if youve never thought about your sites content this book will help a lot. Now you have become a senior analyst in your company. She also helps organize content strategy new england. More than likely, youll read a section of this book, put it down, work on your content strategy, pick up the book, and repeat.

Before you dive right in to writing all the things, its important to take some time to get your content strategy in order so all your best efforts can reap the maximum rewards. Jun 21, 2018 kristina halvorson is widely recognized as one of the most important voices in content strategy. A short book for content strategists and managers on implementing a complete content strategy in wordpress. This is the first book to read if you are new to the discipline, as well as the book to give your boss to get her interested in content strategy. This book is also a great resource for interface copywriting to plan a strategy for increasing conversions. Kristina halvorson, in content strategy for the web, offers a concise and well produced introduction to a subject of interest to those of us involved in workplace learning and performance trainingand anyone else interested in knowing how to reach online audiences effectively through well designed and engaging content. My main goal in coauthoring the book was to help creatives thrive in their careers. Content strategy for the web by kristina halvorson, the elements of content strategy by erin kissane, content everywhe. Kevin nichols new book, enterprise content strategy.

Coproduced by scott abel and rahel anne bailie, and with over fifty contributors, all known for their depth of knowledge, this collection of terms forms the core of an emerging profession and, as a result, helps shape the profession. In her own words, kristina halvorson says this book is an introduction to the emerging practice of content strategy. Erin kissanes book, as a primer on content strategy, will provide you with a short history of the field, the kinds of skillsets that are adjacent to content strategy, the kinds of work that content strategists do, and the kinds of pitfalls to look out for as a content strategist. Content strategy for the web is the industrys goto handbook for creating and executing successful content strategies. A guide to creating engaging web content and building a loyal following. Then i categorized these 30 books across 4 categories.

But if i had not, these books still would have given me a priceless education as they have for millions of other people. Books include richard rumfelts good strategy, bad strategy, colleen joness the content advantage clout 2. I gave an extra vote to any book ive personally read. The truth is, without a strategy your content will never reach its full potential. Feb 11, 2014 10 must reads for content creation and strategy. Content marketing strategy, content strategy, and content plan. There is a better way, though, than struggling your way through. Lets say you are a finance professional and you embarked on your journey as a financial analyst. Nov 19, 2017 resources for content marketing newcomers. Content strategy for the web by kristina halvorson. Of course, i am biased because i trained under robert. Kristina speaks worldwide about content strategy, educating and inspiring audiences.